If the last two years have taught our industry anything, it’s time to retire to “cybersecurity is recession-proof” colloquialism. Not only have vendors seen cuts and challenges that they didn’t even face in the 2000 and 2008 downturns – but even internal security teams and budgets have been reduced, and defenders have fewer resources against adversaries.
Yet, if you’re at the helm of a startup that is trying to grow in the face of all this, especially knowing that you can help defenders scale their scarce resources, you need to cut through the economic headwinds and achieve your goals. I wish I was a soothsayer and could give you fail proof advice. But what I can give you are 10 suggestions based on what I’ve learned through the good, the not-so-good, and the fair-to-middling, and hope they help you hone your strategy.