Before Andesite, Aida was SVP of Revenue Marketing at Mimecast, where she led global demand generation and marketing operations. She came to Mimecast through its acquisition of Code42, where she rose from Director to Chief Marketing Officer and led the marketing organization through the company’s disruption of the legacy DLP market.
Over a 20+ year career, Aida has led marketing for high-growth, private equity-backed, and publicly traded organizations across cybersecurity, technology, and healthcare. Her work centers on account-based strategy, pipeline-to-revenue attribution, and the operational alignment of marketing and sales. She has guided organizations through M&A integration, digital transformation, and the adoption of AI across the marketing and GTM functions.
Aida holds a BA in Spanish and International Business and an MBA, both from Georgia State University. She lives in the Atlanta area with her family.
